If You Build It...They Still Won't Come

Ready for this? Its 3:39am my time (EST) and I'm just lucid enough to type yet tired enough to quite possibly run myself into a hole here. I have to say, there is something trepidatious about straddling the edges of both the marketing and the tech 2.0 digirati sets: one is always behind the other. David Armano of Logic+Emotion, one of my favorite blogs, recently posted on how "micro sites are so 2007" and to "look for distributed content experiences in 2008." While I agree with our man Armano here, I feel a little cheeky in saying so-- but hello, aren't micro sites soooo like early 2006? (This is where I run into trouble as I know how attached NYC interactive ad agencies are to their micro sites). But back to Armano's post, which has some great suggestions for brands delving into the interactive community space-- but the issues I have always taken with brand publishing digital content, or trying to establish their own branded social network is that they do all tend to be, well, crappy no? I still think that at this point, it is still in a brand's best interest to leverage existing content platforms and to widgetize content instead of building a whole new container that must be populated with registrants and daily active users. Go to where your audience is-- don't make us lazy internet users come to you.

Has there been, thus far, a successful effort by a large brand to establish its own content/networking/distribution platform (ie: "branded social networking site")? If so, I would be interested in who and what the success metrics were.

Now, excuse the typos and I'm off to bed. This shall perhaps be revisited in the morning. Until then, widgetize!


Never Never Post at 3am

Well, I'm not about to, only to say that this may turn into a vlog. Yes, me talking about all the things I wish I had the patience to write after I've already verbally downloaded them in the conference room to David Weller. Some topics I've recently mused:

Coming soon, perhaps in video

Twitter/adoption curve
The Open Movement and what it means for SMM
Viral vs. Vital Content
Best Pracitces/Case Study: Facebook
Best Practices/Case Study: Twitter
SMM Spend 2008/2009
Future of SMM (My Flash Freaks + PHP Geeks + SMM Maven Post)
Beyond Beacon/OpenSocial:The Giant Global Graph
2006: Year of the "Social Network," 2007: Year of the Widget, 2008: Year of...
Internet Memes
Web 2.0 is a Four Letter Word
The New Nu Marketer


MashMeet NYC

MashMeet was down at the PourHouse in the East Village Tuesday night. It was a lot of fun to go down with the girls from work, Jackie & Naomi, and to meet up with blogga friends. I managed to dodge the elevator pitches whilst engaged in conversation with bloja (thats blogga + ninja) friend Nicholas. Did get to meet Allen Stern which was great-- "I follow your Twitter" was the opener. Allen had pictures and a follow up of the shindig. Rounded out the night with a late sushi dinner...Jackie and Naomi are hilarious and had the whole table rolling. Good times!

Nicholas Carlson

Allen Stern, Adam Hirsch


musings: all under one roof

from a chat with nicholas:

alisamleo: and whats happening, what i think will happen, is
a gathering of flash creative interactive agencies, SEO, and social media strategists/evengelists/pr whatevsky, be housed under one roof.
interdisciplinary services with lots of crossover finally coming together...
evidence: google bought razorfish


Eddie Izzard has "Techno Joy!"

LOL...I LOVE this man, and glad I found this gem from one of his older shows circa 1996...

here goes another video post...happy holidays, enjoy!


social media infographics

[via infosthetics]


The Twitter Post

As I mentioned a month ago, there is indeed rich conversation in Twitter, and that its come close to replacing my Google reader somewhat. Now that Jeremiah has catapulted Twitter onto Techmeme, I find myself with the following thoughts on the matter: Twitter is awesome for nitty gritty conversation and chatter and, its rich with insight specific to the marketing, social media, and tech 2.0 communities. But Jeremiah is not the freaking god of Twitter! Scoble touted is as the new conversation space months ago. Anyway, this it not a rant on Jeremiah...but rather a look at the technographic and cultural shift that Twitter is experiencing right now. From launch until what seems like only a few months ago, Twitter was entirely the domain of the Early Adopter (and their friends). The "conversation," as it were, was primarily a smattering of randomnocity by kids out in Silicon Valley (OH @ Wb 2.0 Expo 2006: "Twitter is stupid, only SV people use it and its going to die on the vine").

About a month ago Scoble noted that the conversation had moved off blog comments and onto Twitter. Again, this would be primarily for the Early Adopter tech 2.0 set. After resurrecting my dormant feed from last April, I began noticing faces from the marketing 2.0 set...Lee Odden, Brian Solis, and of course, Jeremiah. Whats happened in the past month is a swell in numbers of this new kind of marketing pioneer and "social media strategists." The masturbatory chatter has shifted and Twitter has become my finger-to-the-pulse monitoring tool for this community specifically.

I predict (ah, the ever-doomed predictions) a continued swell over the next few months as Twitter enters the Early Majority adoption phase. We'll begin to see more Twitter status' popping up on Facebook profiles of the marketing set, there'll be a flourish of (even more) 3rd party apps, new "best practices" and blog posts..oh yes! the blog posts and panels and presentations of "how to leverage Twitter"...and critical mass will loom in the horizon as Early Majority turns to Late Majority...and as Pownce becomes the new drug of choice for the Early Adopter...hrm.

Oh, but what am I saying...I am getting oh so far ahead of myself. I suppose I'm torn. On the one hand, yes, Twitter has become a wonderful tool for marketers and web strategists and social media gurus to communicate with each other-- on the other hand, I don't want to see the beauty of Twitter, the fragmented monologues, to be lost in the agenda-pushing.

Collective Intellect Tracking Brands in the Social Graph

We all know my obsession with "the graph," and lately I have been using Collective Intellect's social media monitoring and analytics app, Media Intellect and seriously, it rocks. Every morning I get emails reporting the topics I am tracking with blog posts and blog authority. The dashboard allows me to track maven identification within a specific topic as well as frequency, share of voice, trends over time, and tonal sentiment. I'll be posting some data I find in the next week as I am tracking.

Collective Intellects clients include: Chrysler, Fleishman, Old Mutual, the American Diabetes Association, the US Chamber of Commerce, as well as extracting tonal sentiment intelligence for Yahoo! Finance (widget on the Finance homepage)


Coke Side of Nothing

Cokes latest foray into social media has led them to create an island in the virtual world There.com. Two things to say about that-- how well did that Coke Pavillion in SecondLife turn out for you guys? and second, virtual worlds are useless (right now) because, well, no one's in virtual worlds (although MTV desperately wants you to think otherwise).

My questions to Coke: What is the objective here other than getting coverage in the NYTimes? Cutting edge branding? I think this will go down as well as New Coke.

Frankly, I don't understand the big companies and why they embark on such money and time-wasting schemes. And this latest one from Coke is mind-boggling given all the data around virtual worlds-- they don't have traction with the market at large; they have significant drop-off rates; their previous SecondLife bust..... Who the hell do they have on their global online marketing team?


Ok, I'm a Sucker for It

Yes, yes, totally puddy in their viral scheming hands...but come on, I did chuckle, especially during the "blog it all" and "you'll blog this" parts...touche!

And, more on Born in the Graph to come...


Born Into The Graph Part I: Preface Continued

So in continuing with the aforementioned history of the social web, lets start a little further back before you made your first dial-up phone call to Prodigy. I've had the privilege of hearing from Ed Yourdon, who is widely known as the lead developer of the Structured Systems Analysis and Design Method (SSADM), as well as co-developer of the Yourdon/Whitehead method of object-oriented analysis/design and the Coad/Yourdon OO methodology of the late 1980s and 1990s. He shared some of his personal experience with early, rudimentary "emailing". Below is a portion of his email to me:

Love In The Time of PDP-6

"When I graduated from MIT in 1965, there were a couple of computer projects (e.g., Marvin Minsky's AI lab, which had a PDP-6 computer) where a small number of people could communicate via e-mail within the same computing environment. I don't know when the first "remote" email communications took place, but you can probably find that somewhere in the "official" lore of Internet history.

I worked at DEC during my undergraduate years, and then afterwards; we, too, had a PDP-6 that allowed us to intercommunicate. And at one point, we hooked our machine up to MIT's AI-lab PDP-6, and got two copies of the "Eliza" AI program (click here for the Wikipedia article) communicating with one another via email. Unfortunately, it degenerated fairly quickly, as each copy of Eliza wanted the other one to do all the talking -- just like a psychiatrist.

A couple years after I worked at DEC, my future-wife and I were working for a NYC-based consulting firm that assigned us to work for a client called ComShare; they had one of the first nationwide time-sharing service bureaus at the time. Toni worked at the Comshare data center somewhere in godawful New Jersey, and I worked in their data center in Ann Arbor, MI; we figured out how to connect the two machines remotely, so that we could communicate inexpensively (i.e., free) via email rather than expensive phone calls.

Several years after that, we started our own NYC-based consulting firm; and through the urgings of a Bell Labs wizard that we had hired (P.J. Plauger, who has written lots of books about UNIX and C, etc.), we became the first non-academic licensee of UNIX in the country ... and, of course, began sprinkling terminals around the office so that everyone could communicate. Then we gave people (including secretaries, salespeople, and anyone else who wanted one) terminals to take home, so they could log in and get their work done at home when miserable weather made commuting impossible.

All of this seems very mundane today, and the technical people on our staff certainly understood what we were doing. But the admin, secretarial, and accounting people had a heck of a time explaining to their friends and family at home why they wanted to connect a big, clumsy teletype or CRT to a big, clunky 300-baud modem in order to dial up the office computer ..."

A Note about Ed and his wife Toni:

"We went to high school together, then went to different colleges. I got her a job programming (with an English degree) after DEC"

I think that is more than awesome...and hey! I have an English degree too...


Born Into The Graph Part I: Preface

So I have been pondering writing a "born into the graph" post for a while...a sort of wandering pondering of what its like to be part of the first generation to grow up with and in the internet starting with child "early adopters" who chatted and emailed on Prodigy and played around CompuServe's global village...

I tweeted this morning about the idea and computer hall of famer Ed Yourdon responded with some amazing info! I am thrilled first to hear from him, and it will also provide some background for this piece which may very well turn into a researched social history of internet usage...we'll see...

So this is part I: the Tidbits from Twitter

(If you're unfamiliar with Twitter's usage, when placing and "@" before someone's username, it is like addressing them directly and shows up as a "reply" to the user)..the following are Ed's responses to me:

yourdon @alisamleo re "born into the graph": does carrying on a relationship via email, circa 1968, count? (Yes, we did have email back then ...)

yourdon @alisamleo MIT had email when I graduated in '65, as did DEC. My wife & I worked @ Comshare in '68, emailing from 2 different datacenters...

yourdon @alisamleo Wife&I provided UNIX email to employees when we started our consulting firm in '74. Employees unable to explain to their friends


Current Geekerati Status: Daily Routine 2.0





Micro-apps & widgets:

Twitter and Twitterific
Techmeme widget
Echo widget
Flickr widget
3 blidgets
DoSomething app
Mahalo Daily

Blogs: 4
Active blogs: 3

Blogs in Google Reader: 10 (not many)

Daily reads:

Twitter feeds

Awesome moment of the week: Dave Winer (who invented RSS) started following my Twitter feed!

Geek joke of the week: "I fee so very trapped by the social graph"-- Miss Rogue, aka Tara Hunt

I'll include links later...I'm too lazy and I need to unplug...


Peter Rojas on RCRD LBL

RCRD LBL founder, Pete Rojas discusses his new venture which is potentially the win-win solution to the music industry's internet woes...a sponsor-based model for distributing and monetizing music in digital format.


Met A Canary?

So I'm getting into tumblr for sure... can see what all the fuss is about. My collage of wonderful tweets continues to grow...people think the most interesting and benign things.

Valleywag Likes Net_Art Too

Valleywag loves the HTML art too by the net_art scenesters...holla.
Check it!

Follow Up Thoughts on The Social Media/Advertising Debate

Here are just some follow up thoughts on the response to the CNNMoney.com post, Jim Nails comments, subsquent comments by others on the post, ect...

I agree that the issue is this: can the social graph be monetized and can advertising exist within the context of the social graph. here's my take: advertising must fundamentally change its approach to social media. social media forces brands to communicate AUTHENTICALLY with people (note: not "conusmers") because social media amplifies you are as a brand, as a company. its time to adjust the thinking and dislodge the equilibrium. In order for brands to exist within a social context, they must adapt or fail.



provo (utah) kids up to the coolest stuff
the web as the medium artists
HTML art

Chris Coy is a nasty_net kid

Bardhi Haliti

chris coy just came out to NYC as his work was part of the opening exhibits at the New Museum...holla at ya chris.

they don't give a crap about 2.0 hype...its like post web stuff...vintage web circa 1996

in my moments of social media overload...especially when updating wiki stuff or when Twitterific is chiming off the hook, I just take a HTML zen moment.

i love it...rotating GIF's!

All Under One Roof

There, is that so hard? The little birdie says that Google is actively doing this...but I just have been perplexed as to why all these elements are still fragmented...the space is nimble and new and everyone's experimenting and figuring it out and i love it. Social media strategists and co's know communication....Interactive agencies know design and create the pretty flash stuff...the geekerati build out the killer apps....can't we all get along under one roof? Why can't I bring together the best from these 3 areas ....bring in the expert communicators, the social app experts...the "butterfiles" of the social graph...hook 'em up with the Tobias Baecks of the world + killer app wizzards who dream in code....and then leverage some awesome social media analytics like Collective Intellect...and when the graph opens up then will we really begin to see some thing shaken up in the marketing world.. (come on....I'm on the Giant Global Graph bandwagon and lets aggregate it and tap it)...and now I'm getting off point, which is not unusual given my tangential nature and of course, the ADD...and hence the ellipses..ack.

Note to CNNMoney, Cymfony: Its the Graph!!

This morning's post on CNNMoney interviewing cheif strategy and marketing officer Jim Nail of online media analytics company Cymfony is alarmingly out of touch. Nail's contention is that social networks are facing a bubble because the young and fickle end users network hop as the newest, coolest thing comes along is an outdated notion of the network effects theory. He goes on to ask "Where was MySpace two years ago?" --Uh, getting acquired by News Corp. The issue I see with his argument-- and this coming from an analytics company?-- is that he seems to be confusing "networks" with their platforms; a "network" is really the social graph, the user behavioral data within a platform or container. The issue is not so much the site's themselves, but decentralizing the social graph of each to make accessible to 3rd parties. Decentralization of the social graph is inevitable, the Giant Global Graph will come to fruition in some form--despite the current challenges to achieving aggregation:

As Web Strategist Jeremiah Owyang of Forrester points out, the following are a few of the challenges facing this quest:

-Social Network vendors scared to open up and let customers and their relationships easily move to other networks
-Agreement needed between all vendors and participants
-Ownership over project and data
-Lack of general market awareness
-User adoption (sadly, I think most users are sheep)
-Likely, a need for a single login
-Creation and costs of third-party silo
-Privacy concerns: many European countries may not embrace
-Multiple security issues
-Legal and government may get involved

While there are challenges, it is important to understand that the Graph, is the future of the social web...not the container or platforms. Opening up access to that data and making it portable is what's next up for social networks.

And whats more, is why is an online media analytics company doing touting the burst of the social networks bubble when online ad spend for 2008 is projected to go through the roof...and when graph data is the basis of their business...yikes


Toshiba Head Dome

This....is um-mazing. Yeah, thats not a TV that fell on her head, nor is it a caricature of the digirati...its the Toshiba Dome Head offering users a full 360 degree experience. This is almost as awesome as the Privacy Scarf.

IS it?

Tweet Shots

So I started a Tumblr blog with nothing but screenshots of wonderful Tweets.

A Dialogue: A Chat

but seriously
what do you do for fun?
go to the zoo?

ha ha
go to bowery ballroom for shows
and twitter about the show while im there while sending pics of the bands mobiley from my phone to my flickr page which simultaneously gets cast to my blogs and Facebook page via a nice shiney badge--with rounded edges



im having a brain meltdown
chocolate cures that
i just took a bite of brownie



Data Portability 2008
Tech Adoption Life Cycle: A Historical Perspective
The Anti Social Media Thread


big brotha

First the crackdown on spolgs, now check out these two headlines...


More from New Media Douche Bags: Makin' it Viral

*Gag* Lets be clear: I hate when new media or ad douche bags say, "lets make a viral." There are too many things wrong with that statement to begin deconstruction, but I'm sure you get the point. Below is my comment left on the recent TechCrunch guest post by Dan Ackerman Greenberg, "The Secret Strategies Behind Many “Viral” Videos." Obviously, anything titled as such was designed in of itself to be a viral post amid this holiday blogosphere lull (I mean, perfect timing when Firefox 3 and the missing "is" from Facebook status's were the dominating stories on Techmeme-- viral potential complete with Mike's 'this digusts me' comment)...and it apparently worked with 375 comments and 150 blog links to the post (correction: 151) so far. Aside from the post being utterly ridiculous and unsurprising (uh, there's no "secret" revealed, and no surprise). It just goes to show how the promise of unlocking the secrets to manipulating new media is like unto the search for the elixer of life. I would expound more on this but right now the post Thanksgiving turkey sandwich is inducing another tryptophan coma and my soon-to-be-nieces are jumping about and wanting to play princesses...


New Media Douchebags, Hooray!

LOL....and guess what? I found this through Scoble's Link Blog tweet, oh the irony heh heh...

Happy Thanksgivig!


I'd Say....Yes


yeah, im too lazy to title the link...


...Changed my Twitter experience dramatically...I love it!

Also, you know its a slow news day when Firefox 3 Beta and Facebook removing the "is" from status updates are the day's big news....

But Mashable has done well to keep things interesting today

Feels like everyone in the blogosphere is feeling has a major case of holiday fever...


The Echo
Lee's Twitter Guide
Winer's thoughts...decentralize
YoungGoGetters...social media, this should be a case study
YouTube HD or High Quality?
Love this


What I learned from Twitter This Week

I began tweeting in April 2006 at the Web 2.0 Expo and after a short hiatus have been back tweeting daily (I would say "religiously" but I've been attempting to avoid hyperbole lately). While my friends and co-workers can't for the life of them understand the appeal, or importance, of Twitter...frankly, I can't see how they can't. (One caveat here, I do have a mild obsession-- and even woke up one morning realizing that I had just been dreaming in tweets).

Twitter is where the conversations are, and has pretty much replaced my Google reader! Its like the back of the news room where everyone is chattering and thinking aloud and brainstorming before they actually post to their blogs. I used to say I'd read something in the blogosphere two days before it was in print--and a day before the print publication's online counterpart--and now I feel that I can get a sense of what will be in the blogosphere days before the posts go up via Twitter feeds. More than empirical information regarding business or blogging or 2.0...Twitter offers nuanced insight into the lives of others.

This week, not only did I keep keep up with all the bloggers I normally read and find the usual information on Android and Facebook and Apple being anti-social, but I also found out that Allen Stern may be depressed, Max Kalehoff's kid had a birthday party, and Biz Stone was in a conference room at Oxford University. What does this information matter? Maybe it doesn't, but keying into the this kind of information from some of the most dynamic influencers in this ever-evolving communications landscape--surely is worth something in the bucket?

And this just noticed...Allen got a $20million offer for CenterNetworks? Really?



RCRD LBL is live...widgetized and ready to go


Note to Oprah: Embedding is Immenint

Tsk, tsk, Oprah, disallowing embedding of your YT videos....who cares? We'll get the footage anyway. Paul Potts is my mild obsession at the moment. Look at this darling little man from South Wales...a cell phone salesman turned opera superstar...and he still keeps his day job heh heh!




OpenSocial, Android and of course, Oprah

Ok, so I'm not even touching OpenSocial or Android...(everyone and their mom twittering has that one covered, besides, not like my two cents is worth, well, two cents)...but you know, for some Pop2.0 I'm twittering away....You know Web 2.0 has completely saturated every nook and cranny of the pop culture radar when Oprah has a "YouTube's Greatest Hits" show....complete with Chad Hurley and Steven Chen on hand to answer questions. Now note: I do not watch Oprah...but maybe I'll tivo it tomorrow since she is having the skating bulldog and Paul Potts on...


A Few Vids..

[via scoble]

The Web is the Platform...Almost

Yep, "Maka-Maka" has exploded and Google's codnamed initiative, now OpenSocial, is set to bring us one step closer to an unbound web. Next step? Decentralize the social graph! With heavy hitters like Bebo, the kids at Six Apart, LinkdIn, fast-growing Imeem, and that black sheep in Santa Monica jumping aboard OpenSocial (ahem, will the giant white elephant in the room here please exit, its making this awkward) that golden carrot of the web is the platform is appearing ever nearer still. What we have to look forward to:
Near future: semantic search; two-way API's; open data; agencies now hiring: social linguists; micro-micro-niching. Utopian future: decentralized everything.



So I've been a member of Pownce for a while (and I have 26 invites if anyone wants one) and I'm stuggling to find a use for it. Its pretty (which we know I'm an aesthetics freak) but i'm afraid its definitely dwarfed by my Twitter usage. While the capabilities for file sharing are great, and being able to post events and notes to friends or a public/private/varying-degrees-of-private feed are cool....its, well, Im not sure where it fits in. It seems like a nice idea, but its seems a little redundant. Could maybe make a good collab space for, you know, some SOHO-dwelling 2.0 co... Pownce rules.


Dwight In SecondLife

I missed the real-time viewing of the Office last night due to my presence at the killer Shout Out Louds show at the Bowery Ballroom...anyway, loved that Dwight was in SecondLife-- how perfect is that? How much do you hate rhetoricals in blog posts? Especially ones on Social2.0? Ok, its Friday and I'm checked out. Wonder how the boys (and girl) are doing out at Lobby...


i'm sorry...maybe i'm missing something...but this idea of hyper ad targeting based on mining opt-in user data from social networks (lets call them what they are- user-facing, opt-in databases) is not a new concept...why is everyone so up in arms as if this is a novel concept? i understand that now Facebook may be the first to actually leverage this now with the help of its MS partnership...but its not shocking or new. can someone fill me in on why everyone is acting like this is so novel??


Excited About CrunchBase

Stoked about CrunchBase. All the info submitted to TechCrunch in an easy to read, well-formatted, and now displayed in a nifty widget. Oh, and yeah, anyone can submit a company and it will appear in the database....next step? A wiki!

But I do love how they claim they are abating their internal linking due to readers going "absolutley nuts" by the practice (or maybe fear of Google?)

CenterNetworks Twitter Convo on Online Advertising

Links 10.24

Go Green Web 2.0 Style
Take the Money and Run
Ramana's levitation
Facebook Facebook Facebook
Online metrics squable

cause i just have to

FacebookCSV...Let the Stalking Continue Offline!

So yes the title in fact belies the fact that I do think this is pretty cool. Facebook app FacebookCSV lets you-- you've guessed it-- export your friend's data into a nifty CSV file for your own, er, offline records? Of course, this would be a social media marketing godsend if only it let you export the most crucial information-- contact info. It doesn't...so for now, looks like its a really great way to, um, itemize, categorize, and backup your Facebook network data...and yes, I already exported my data and saved it in Excel. I'll get back to you when I've thought of something clever to do with it.

Remember to Spay & Neuter Your Pets

Um. Yes.


Dispicable App of the Week

Um, so this has to be one of the lamest-- if not devastatingly un-PC-- things I've come across in a while. JihadOnYou is a "satirical" social hub for venting frustrations and declaring "holy war" on whatever it is that is royally pissing you off (oh, and other users may rate your jihad Digg-style). I'm not too sure what genius bunch of bros decided to come up with this concept, but a word of advice guys: don't piss off a third of the world's population when embarking on a business idea, ok? They do offer this specatularly neanderthal mea culpa:

"We realize the flippant use of the concept of jihad might be offensive to some, especially those who consider it an important part of their culture. Our intention is not to offend, so we invite all who may feel wronged by this site to leave immediately"

Um. wow.


Fragmented Sphere & The Importance of The Little Guy

My ADD, and indulgence of it, are no secret. Spend two minutes conversing (or gchatting) with me and you know that "tagential" is somewhat of a euphemism. As I've mentioned earlier, the nature of the social web and its conversations not only suits this particular character trait, but it is this tangential, hyper-multi-tasking (may I submit-- meta-tasking?) that indeed has driven the entire social web movement. It could be postulated that social media influencers, agitators, and avid social media creators/consumers are some of the most passionate, in-tune, and attentive to trend and emerging news. And while marketers and new media PR are scrambling to quantify & measure the noisy, social web most, of the rudimentary metrics come from analyzing data from the BMOC's
...But determining value of noisemakers, the little guys flying under the radar are perhaps the most passionate (:consumers: ugh, excuse the profanity) and I suppose what I'm getting at (the ADD is kicking in, mental processing is stalling, and the Boston/Angels game is on right now...) is is there any application out there, any algorithm (doesn't have to be from Jersey) out there that can find and index niche blogs dedicated to a particular topic based on frequency of posting + topic relevance, regardless of inbound links and SE rank? I mean, while these blogs/bloggers may not be well socialized yet, certainly they are 1) dedicated to their passion enough to religiously post regardless of gain, monetary or notoriety or otherwise, and 2) are likely alpha-frequenters & participants of major (BMOC) blogs & relevant communities (due in part to their need to find new content for their own blogs). So, in conclusion....I have no conclusion at this point...because any conclusions would be, of course, grossly premature. Rather, I'm hoping my friend Matt will help me out with a dialogue as this is sometimes a frequent topic of our gchats...

Delcious User Profiles Down??

Um, this will probably be remedied by the time this post is up, but Delicious user profiles are down....all you get is a bloody ERROR code...I think I just died. Anyone know whats going on?


Attempting to Simplifiy, Attempting

At the frenetic pace at which I check my Google Reader, Delicious, Digg, Technorati, etc etc, FriendFeed may be just the ticket to abate my ADD...I'm also testing out Fuser to streamline my email, Facebook, and MySpace inboxes. I'm testing it out to see just how I like it, although, something about that frenetic google-reader-facebook-myspace-gmail-delicious-digg-checking keeps me happy as an addicted little clam.

Blogosphere on Fire

Well, way too much has happened this week in social media/tech world...so this will be a short, and none too exhaustive (by any means) roundup of the buzz:

Source Code Released for .NET framework libraries. Hell just might have frozen over.

Radiohead. Yep, Radiohead, take THAT, Industry.

Bricked iPhones, UnBricking, Apple "PR Nightmare," Threats, Lawsuits, Steve Jobs needs to stop thinking like a phone company, Google Phone...blah blah blah...

....and sometimes for kicks I read up on the latest newbies to hit the bandwidth...and sometimes these just make me laugh...a niche network/dating site for singles with STD's? Come on...


Fan of Vimeo : Its Pretty

ok, so not for this to sound like some weird plug (and i promise i don't have anything to do with this company) but i loooooove Vimeo (a nifty transliteration of the word "movie" btw)...its yet another in the long laundry list of video hosting & sharing sites (although, launched in 2004, it was actually around a year before YouTube-- note I did not link them) but being a sucker for excellent design--this one takes the cake (its like, prettier than Virb) and I will be hosting all my videos here. So yes, Vimeo is pretty, but it also functions very well and not only allows for easy sharing with one-click integration with faves like Facebook, Flickr, StumbleUpon, Delicious, and Digg, but it also lets users download the original file (not too many sites allow for the download)...Oh, and it has Flickr plugin to stream your Flickr account on your Vimeo page...nice. Just look at how awesome the player looks:

Loitering from alisa on Vimeo.

ps- and apologies for the unnecessary parentheticals and for the non-capitalization...i'm campaigning for the MLA to do away with capitalization


Kickass App of the Week

If there is any word that can get me all hopped up and excited, its "widgetize." I love widgets. I love everything about them-- their cute, button size, their portability, and how they are changing everything. TechStars startup champ MadKast is a new little widget that makes for intuitive, one-click blog sharing. MadKast gives user the ability to share blog content through email, MMS text, IM, and social bookmarking sites....and for publishers, this nifty little number provides bloggers with analytics and revenue sharing. Holla.

Flickr Feed Outs Computer Klepto

Ah, the beauty of social media....new use?--to catch a thief! Several computers were stolen from Canadian company Workspace, which offers a sweet, shared work environment for independent types in downtown Vancouver. Little-known to the klepto, one of the Macs he stole had the Flickrbooth application installed which automatically uploads PhotoBooth pics to the associated user's Flickr account. So every time little boy genius snaps a lovely tatooed pic of himself, all the world can see! Its not absolutely certain yet that this is in fact the thief, but the pics began to appear in the feed after the Mac went missing...so suspicious, yes? I just wonder how long before our little friend discovers he's the talk of the blogosphere...and how long before the Canadian police can nab him....but then we wouldn't have these sweet pics.


EU Crackdown

As part of an effort to overhaul consumer protection from aggressive and bully marketing tactics, the EU has passed an initiative to ban "sock puppet blogs" (fake blogs) and anonymous and/or false identity commenting on blogs. The catch is that not only will perpetrators of these tactics will be held liable, publishers and bloggers themselves will be held accountable for monitoring their blogs for anonymous commenting. The measure is expected to go into effect December 31st of this year. Its a bit alarming-- from a net neutrality stand point. I understand the concern to deter fraud on the internet, as harmless as a little anonymous self-promotion may seem--but to place the burden on publishers? I just wonder what this means for bloggers state side...The UK Times-Online first broke the story here.


Stoked About RCRD LBL

Peter Rojas, of Engadget fame, will be launching his new "online label" this fall in conjunction with Downtown Records (indie faves Art Brut and mega-toothed Gnarls Barkley). The label dubbed, "RCRD LBL," will offer all its music for free, and generate revenue from from offering "highly targeted sponsorship opportunities.".....And straight from the horse's mouth, er, blog rather, Peter had this to say: "So, yes, the New York Post got the scoop on this new record label I’m working on. They got a few things wrong, though. For starters, contrary to what they reported, we do actually already have a bunch of bands signed up, we just aren’t announcing them until we launch. We’re not in stealth mode or any of that nonsense, but the simple truth is that the site isn’t going to be ready for a few months and so I’m probably not going to say much about it until we’re closer to launch."

TC40: Session 6 Revenue Models & Analytics

So TechCrunch 40 wrapped and perhaps my favorite update from Duncan Riley was on the Revenue Models & Analytics...some interesting, although not too compelling, services are highlighted including Spott, Clickable, PubMatic, and GotStatus. Get the full details here.

Its That Time of Year: Summit Season & Launch Pad 3.0

Web 2.0 Summit 2007

....and attention all startups, this year's Launch Pad is now VC-sponsored...that's right, there is no fee for companies involved and the format has changed somewhat with the emphasis leaning on actualizing VC funding. The judging panel will consist of six VC's who will choose 8 finalists to give a ten minute pitch to the panel and the entire Web 2.0 Summit audience. The judging panel may also, at any time, offer applicants non-binding term sheets for financing. The submission deadline for Launch Pad 2007 is October 1st and you can get the submission form here.

Participating VC's for this year include Christ Albinson and Mike Jung from Panorama/JP Morgan; Mark Jacobsen from O'Reilly AlphaTech Ventures; Michael Skok and Dayna Grayson of North Bridge Venture Partners; and, Jim Lussier of Norwest Venture Partners.

Past Launch Pad participants include:


its called the internet, dad

this is awesome

...and this sucks


Monetizing Your Tag Cloud

I have had some struggle with this concept. I am a huge advocate of folksonomy, the mother ideology behind the now ubiquitous social media practice of tagging and the use of tag clouds. I love tag clouds, I love searching by tags-- and was a little irked when after Upcoming.org was acquired by Yahoo earlier this year that their big, gorgeous tag cloud was relegated to an anonymous URL that I had to get by contacting them and requesting it. At any rate, the latest monetizing scheme to pop up in the ever-evolving social media enterprise is monetizing the tag cloud. The catch-22 is that I often tell my clients just how important their tagging is-- it is not just throwing up keywords to posts, but that tagging is a conscientious marketing scheme. A prominently displayed tag cloud on a web site or blog instantly informs your reader of the kind of content they will find throughout the site. Making sure the most interesting and relevant tags to your demo appear largest is key. I suppose the next logical step after this is monetizing those tags if say, on your fashion blog Barney's wishes to have prominence in your tag cloud. Still, a part of me wonders if monetizing your tag cloud is as bad as paid editorial? Its almost as bad as Vibrant Media's "solutions" of in-text and popover video ads polluting publishers' content. I mean, where do we draw the line between monetizing and fair advertising and questionable journalistic ethics? At any rate, Ads-click is one of the first to offer bloggers the chance to monetize their tags, it will be interesting to see if this practice catches on.


Social Utopia: A Decentralized Social Graph?

Brad Fitzpatrick, whiz kid creator behind LiveJournal (Six Apart) and OpenID wants to dislodge the equilibrium a bit more and create a decentralized "social graph"-- a way a to aggregate the social metrics of individual sites into one, open information platform. Sounds awesome to me, but perhaps a lofty, utopian goal? Fitzpatrick outlines the initial steps necessary to begin building the social graph here

Original Killer Startup of the Week: Retroland.com

A place to reminisce about Atari, He-Man, I Love Lucy, and missing the original M&M colors with a community of Nike vintage and TVLand lovers...Retroland!


Now You Can Be a Private-Beta-Invite-Only Superstar

Ah, the private, invite-only beta, the hallmark of any self-respecting Web 2.0 start up-- first there were the coveted Joost invites (which, I had courtesy of the 2007 Web 2.0 Expo, thanks O'Reilly!), then there was Meebo and Pownce. Now, web junkies and aficionados alike need not be excluded ever again from pesky private betas: enter Inviteshare.com, the Techcrunch-owned invite sharing community. Its like getting to sneak behind the velvet ropes of "private beta" and saunter your way into the VIP room.


NoSo: The Anti-Social Web Experience

I found this the other day and, well....its awesome. Kudos to the art geeks at Glowlab and Southern Exposure for promoting the anti-social internet movement...a tongue in cheek, though no less compelling, questioning of our current definitions of "social interaction" vs. empirical experience....

Unplug yourself here...

Social Media Optimization

Optimize Your Online Presnce
Make Your Content Travel & Leverage the Wisdom of the Crowds

Social Media Optimization (SMO) is about making a web site’s content travel beyond the scope of the site on which it is published. Today’s young internet users maintain several different individual profiles across multiple platforms--and they want to share content that interests them via social media tools. This is evident in the huge popularity of social bookmarking sites, media-sharing utilities, and the 70 million personal blogs on the internet. Young, online consumers have an independent spirit with regards to media consumption. They want to create, aggregate, and share content important to them. This is because for Generation Y, the media and products they consume are direct reflections of their personal identity, and indeed actually create their personal identities. Leveraging this desire by utilizing the proper social technologies will make your content travel beyond the borders of your site.

A second aspect of SMO is leveraging the “wisdom of the crowds.” Today’s consumers have a vast amount of choice when it comes to media consumption--where, how, what and when they consume. The internet provides near limitless choice and self-epxression. As internet analytics have shown (Coremetrics), this vast amount of choice has created an online culture in which users more often listen to each other, instead of advertising messaging, when making choices. Examples of this can be seen on Amazon.com where when a user browses or purchases a particular product, they are offered other products based on the purchasing habits of other consumers who bought the similar products. Wisdom of the crowds is also evident in the hugely popular Wikipedia, where all articles are contributed and edited by anyone who wishes to submit one. Wikipedia is now the number one trafficked online encyclopedia. The tools and technologies of social media help a publisher or advertiser leverage the power of these behaviors to the benefit of both themselves and the consumer.


Socializing: Wikis, Blogs, Widgets, Oh My!

Like everything else today, your brand needs to be socialized properly to become the heatlhy, well-adjusted brand it ought to be. Navigating the social media landscape, however can be daunting. Here I have highlighted some common terms & technologies associated with social media and Web 2.0:

Terms & Technologies

User-generated content- Content (pictures, videos, text) posted to a website that is not posted or controlled by the site publisher/administrator, but by individual users of the site.

Blog- A blog is a simple publishing tool that allows for instantaneous publishing to the internet. Blogs allow for users to post reply comments to each entry. Because every entry in a single blog is indexed as an individual page by search engines, blogs can help organically increase SEO.

Widgets- A widget is an embedable chunk of code that links to an external site that may be installed by end-users on personal blogs, social network profiles, or other web sites.

RSS Feed
- RSS stands for Really Simple Syndication. XML files allow syndication of content to be aggregated through search engine readers and other feed readers such as FeedBurner.

Podcasts- Syndication of mp3 or video files through RSS/XML feeds. Podcasts can be downloaded to a user’s iTunes or desktop.

- Groups are the second generation forum/message boards. Most social networking sites have “groups” that multiple users join to discuss issues and share group related content (photos, videos).

Tags, Tagging & Tagclouds- A tag is a keyword applied by the end user for the purpose of organization. Tagging is the act of adding tags to content. Tagclouds are modules that aggregate tags within a site, and displays these tags in varying font size to indicate popularity. Usually a tagcloud appears on a landing page or may be on a separate page entirely.
Implementing tagging into a site is important for gathering search data, gaining insight into user behavior, organization within the site, and for SMO.

Folksonomy- Folksonomy refers to information organization based on tags. Its "organization by the masses." The name is derived from “taxonomy” which is an hierarchical organizational scheme.

Social Bookmarking & Link Sharing- Bookmarks are URL’s which are saved to a browser or to a bookmarking site such as del.icio.us or StumbleUpon.com. These kinds of social sites allow users to save URL’s (links) in an individual account, and then share their saved links with other users. Most sites also provide RSS feeds to users’ accounts so that other users may subscribe to a person’s feeds, receiving real time updates each time that person saves another link to the account.

Search Engine Optimization- (SEO) A site’s search engine rank is determined by the content and structure of the site itself. Optimization of the site is implemented in the coding of the site. A site’s rank also increases with the number of other pages that link to it. Google’s PageRank technology uses an algorithm which determines a site’s rank based on inbound links.

Other Technologies

- A wiki is a collaborative website which can be directly edited by anyone with access to it.

- A “blidget” is a live feed of blog posts in widget form.

Mashup- A mashup is a website or application that combines content from more than one source into an integrated experience (by embedding widgets, for example).

Social Media: Web 1.0 vs Web 2.0

Social Media: Web 1.0 vs. Web 2.0

The new internet, dubbed “Web 2.0” by O’Reilly Media’s Tim O’Reilly, is in many ways a significant shift from what the internet was in the 1990’s and early 2000. To be clear, old internet (1995-2001) may be referred to as “Web 1.0” while the new internet (2002-2007) may be referred to as “Web 2.0.” The differences between 1.0 and 2.0 are as much about ideology as they are about function and design. Web 2.0 may be thought to be the new “social” media that embraces the democritization of information and transparency. There is a conversation happening on the internet, and it is dominated by the users. For brands this means learning to integrate seamlessly into that conversation to establish an effective online presence.

Highlights some of the key differences between 1.0 and 2.0 sites:

Web 1.0

Information is proprietary
Dialogue is one-way, similar to television
Design resembles print media layout: screen real estate saturated, text is hyperlinks, static content, screen divided into columns
Navigation is complex
Sites operated as digital versions of print magazines or as storefronts
Site about the publisher

Web 2.0

Information is encouraged to spread freely
Dialogue is now a conversation
New design aesthetic emphasizes clean screen real estate: white space, large print, rich media, fewer columns.
Navigation is simplified
Sites operate as a platform for conversation
Site is about end user: Social Media