Part 1: Understanding What the Social Graph and Data Portability Means for Marketing
What's The Social Graph Got To Do With It?
Part 2: Razorfish Imagines Hypothetical Implementations of Facebook Connect (Data Portability Lite)
Portable Social Graphs - Imagining their PotentialA visual representation of the ideas put forth in this Mashable post
I appreciate Razorfish's insights and thought into potential uses of Facebook Connect, and hope that we see implementations such as these soon. The potential for socially contextual Web experiences have far reaching benefits for both user and brand/publisher. If nothing else, the potential for data mining would be incredible-- imagine being able to optimize your site based not on hypothetical personas, but actual ones (granted, this predicated on visibility into the graph data exchanged)?