I'm having a bit of an identity crisis...lol...and while I find myself mildly amused at my own egoism for stressing about this, it shows the value I suppose in your 'branded' social media spaces and impact on search + identity.
My name is Alisa Leonard. I recently married and my husband's last name is Hansen. I'm quite attached to my maiden name, but was not entirely sold on not taking his name. So I decided on Alisa Leonard Hansen. Unfortunately on my business cards for iCrossing it simply says Alisa Hansen. Its a large company and I joined right when I got married. So everyone knows the new name of Alisa Hansen.
What does this have to do with anything?
Google "Alisa Leonard" and I exist, somewhat on the internet.
Google "Alisa Leonard Hansen" and I exist, but to somewhat of a lesser degree (I went ahead and changed all my social net names to "Alisa Leonard Hansen")
But Google "Alisa Hansen" the results that come up are not me at all. I don't exist as that.
Is this the most ridiculous post ever? Probs. But Google identity is becoming (if not already) sort of THE most important reference you can have....
So, what do I do?