7.21.2008

Doing it Well

Two of my favorite examples of companies using social media at the core of their digital marketing mix:


Long time favorite: Urban Outfitters



Stats:


Website includes their YT videos and blog
Blog
YouTube channel
Mobile
MySpace

Why it works:
They know their customers: they're online, their shopping experience at UO is a lifestyle, UO fits their lifestyle (+3). The blog features free downloadable mixes (same music as played in stores) and features the latest round up of indie pop culture magic (+2). They maintain a distributed presence across multiple social spaces, and they make sense (they're not being social spaces whores +2). -3 for not linking to their Facebook page from the site or blog, and for not using Polyvore.


New front-runer: The Roxy, LA


Stats:


Blog is their new website
MySpace
Flickr
Twitter
imeem
Eventful
FriendFeed
Muxtape
YouTube
Last.fm

Why it works:
The Roxy is a club/event space with new events and info to share all the time-- the switch to a blog makes their "homepage" all the more useful and relevant (+3). A distributed presence on relevant social sites (+2) that is connected and easily accessible from the blog (+1).

1 comment:

Matt Griswold said...

Both great -- I definitely appreciate the movement to using blogs as THE site, instead of a feature within it (when merited, which I believe is often).

What is the range of the "Leonard-Hansen Scale"?