If you haven't done so yet, catch up on the Drama 2.0 in the comments here before proceding.
Done? Good. Now, Drama has issued the following statement about our relationship/clash of ideologies when it comes to social media, marketing, and apparently parts of Europe.
As part of a series of email exchanges, I received the following:
Your blog posts are intriguing but we disagree on
quite a few things and thus I think you may have OAS (opposites
attract syndrome). I take it you haven't read:
I believe that most marketers still need to focus on the sell
whereas you think that most marketers need to become part of some
"conversation." We must debate this if our engagement is to ever
You do see the extreme urgency to debate this point--there is an engagement--2.0 style, hanging in the balance!
Ok, jokes aside, lets examine:
Alisa: Marketers must join the Conversation
Drama: Marketers must Sell
So that is the simplistic version of the two. Are they opposing? Does the "sell" work n social media? Does social media change marketing?
If marketing is attempting to engage consumers, are they not determining first the best possible way in which to do so?
Lest we forget, social media is predicated on the very well-being of the communities creating, participating, and supporting it.
Piss off the community-- poof! There goes the bloody neighborhood. Check: MySpace is a total cesspool (and has been ever since marketers decided that spamming and fake profiles and agenda pushing was cutting edge marketing)-- and look, its core community has long since left leaving it a breeding ground for trashy ads, spammy marketers, and creepy old dudes.
So, I ask you Drama, how do you sell to a community without alienating, pissing-off, or at best, being totally ignored by that community? I have a suggestion-- JOIN THE CONVERSATION.