What Would You Do With 48 Seconds?

I want to share with everyone a project I am working on closely with internet-provider, Embarq-- their recently launched YouTube "48 seconds" video contest. Embarq High-Speed Internet is 48 seconds faster than dial up--which begs the question, what would you do with 48 seconds? And they're looking for people to submit funny/amazing/creative videos of what they can do in just 48 seconds. Users will vote to pick the winning video, and the grand prize winner will receive $5,000 and a year of free Embarq High-Speed Internet.

We're just getting started but already there are some great submissions (you may have already caught one over at AdRants where Steve Hall baited out of work creatives to submit) and I wanted to share some of my faves so far (you'll even see a familiar face in there...)
48 Seconds to Vote! (Kudos to Julia Roy for being so timely and pimpin the Vote with this submission!)


Also important to note is that after this contest, this is not the end of the Embarq YouTube Channel! In creating this Channel Embarq is really taking a long-view approach to actively listening to and participating with consumers and engaging in active dialogue within an innovative format. Zena Weist, Embarq Interactive Brand Strategy Manager sums up, "In order to truly build community, we know EMBARQ has to get out and start interactive dialogue with our customers where they are online."

...Stay tuned for updates on submissions and when voting begins!