A Paradigm of Streams: iCrossing Chats Across the Pond

I often chat with my UK colleauge, Ben Bose-- who happens to be one of our most brilliant, and we often get to chatting. I thought I'd share:

me: when i say 'the web is social' people look at me strangely

i think marketing people dont like it
well, digital agencies
will nod and say yes!
but if they REALLY accepted it
it has much broader, fundamental impacts on the BUSINESS of digital agency
than the industry is willing to admit or change at the moment

Ben: You should see the looks we get here! Absolutely!
It's all about products, and business.
The web is social.
The web is not an add-on.

me: right, well and the current approach to the web is fairly siloed...especially if you consider that 'social media' is considered a channel and not the state of the web itself (by most marketers)

Ben: Indeed.

me: there's still a lack of adoption industry-wide of the paradigm shift from a web of pages to a web of applications

We had a deck flying around recently from another company.
It dealt with their web strategy.
Drove me up the wall - a spokes diagram with words like "social media" and "synergy".

Mark H. over here has a nice paradigm of the web.
He doesn't believe in sites, just pages.
So the web is constructed per individual, based on their experiences.
I doubt I'm explaining it well.

me: no i know what he is saying
i don't believe in a 'sites' paradigm either, but would not necessarily a 'pages' one either

i would offer a web paradigm of streams

rather than pages


my personlized web experience is really one of streams
both fragmented and aggregated
not in pages themselves....but in the actions i take on the web
it is those actions that live beyond pages and can live simultaneously was well
this becomes apparent with examples like FriendFeed
but even beyond that
i think we will begin to see our 'life streams', if you will, in browser functionality perhaps

Ben: With things like Ubiquity?

me: sure
and perhaps Chrome
Goog's play into the browser is more than a browser war,
its an-access-to-data war

Ben: What do you think of Chrome?

me: or rather,

i haven't used it yet...i have a mac


Copeland said...

I like the "streams" analogy- it reflects how I find information & follow data/discover new information & people, who I then come back to and reference, then following that down different paths depending upon what I seek. Even from the very beginning, "the web is social"- that has been its biggest strength; the sites are for putting that info out there to stumble upon ('scuse the term)- when it could do better to present that information for reference but *interact* directly with existing *and* potential relationships.

The great thing about a stream analogy is you jump in with an inner tube and fishing rod, having mapped out an adventure, but you often catch and encounter new unexpected things you wouldn't have otherwise come across. (sorry, I fish...)

P.s. My 4 yr. old likes your unicorn. : )

Mark said...

Hi Alisa, you can read a more complete explanation of my view of the web as pages-not-sites here: http://markhigginson.com/webpages_are_containers.html

I don't really understand the streams metaphor as the web is stop / start rather than flowing but we're probably just splitting hairs.

rmssf said...

Great perspective on Chrome, viewing it as an access to data war rather then a browser war. If this is true, I believe google will win this one. Would love to hear your feelings about Chrome once you have a chance to use it.

Anonymous said...

With Google Wave it will become evident that streams are more important than pages. For instance when you embed a wave into a blog, or any page for that matter and see them all update at once. With Wave the network comes to the user vs. user going to the network/the oasis. It is no surprise that Google went with the name Wave.

Google is always after data. Chrome is a data war by being an OS war. Google wants everyone to use their browser because they will be putting out cloud computing apps that challenge the current browser. If everyone uses Chrome, everyone uses google apps, and google has more data to make behavior models. Of course none of this is a surprise now after all the events since the date of this post (like Schmidt's keynote speech at I/O about HTML 5). So great call on Chrome Alisa.