My Latest Twitter Rant

maybe im just part of that ego-centric gen that expects to be catered to & not messaged to bc we've always been told we can do ANYTHING. now

marketing is catching up finally i guess with the "new" engagement imperative. this isn't novel, its a given when you talk about a whole


generation raised to believe they ARE THE WORLD. obvs we are not going to care about brands if the brands don't do (anything for us) or serve us in some way

sorry, thats just how we were raised. blame the schools and all those awesome 80s songs like "we are the world" and such. heh.