For anyone using Facebook, and important notice:
As per the new TOS for Facebook...all content and data (YOUR content and data) on Facebook.com servers is now
owned under the auspice of an all-encompassing licensing agreement with FB that doesn't expire even if you quit. They even retain the right to sublicense your content. Even if you take content down, if its been archived on their servers they can still use it.
This, of course, has everything to do the Facebook Connect (obvs)--- especially since they just lifted the 24-hour caching limit of 3rd party sites
Read: FBC -enabled sites can now (probably) store, display and use your data too.
But here's an important question I have...what about all the brands on Facebook? Will they have special concessions made here? Surely Facebook cannot claim the right to use copyrighted, branded material forever and forever in any manner they may so choose? Can they?
Granted, most people don't read the TOS of every service they use online...and generally I'm all about Free the Data! But this is not "freeing" anything, its simply giving more control to FB and once again, the end user cannot capitalize on their very valuable data (and lets be real, for all intense and purposes, its your identity data). So here's one very important part of the new TOS:
"You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof." ("post on or in connection with the Facebook Service = FBC sites)
And TWO IMPORTANT NEW PIECES TO CONSIDER:
"You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content."
"The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes; Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other."
So....GOOD NEWS FOR FACEBOOK CONNECT ENABLED SITES and realizing full potential to leverage FB user data in content serving, product merchandising (and can we say a Facebook Connect ad-network makse even more sense now?)....BAD NEWS FOR USERS...
Next stop...maybe they WILL start selling our data as one, er,blogger has proposed...