4.15.2009

Twas Only A Matter of Time: Facebook Connect + YouTube


I have talked a lot about Facebook Connect here Socialized. I believe its one of the initial step towards data portability (from a consumer perspective, not a development one) and is indicative of the future of "social media"-- that is to say, every site and service online with have social context and connectedness through the interoperability of user identity (and relationship) data.

Now Facebook can put another feather in its Connect cap with YouTube now implementing Facebook Connect (thanks to my buddy Nicholas Carlson over at Silicon Alley Insider for alerting me), at least on its sponsored pages. Will be interesting to watch FBC develop, as it is speculated that they will back an ad network into Facebook Connect by the end of the year or once they have a solid network of particpiatory sites and services. Couple FBC into content-rich YouTube and both parties may just hit their revenue sweet spot if you consider how valuable FB user and behavioral data can fuel YouTube's advertising options. Just something to keep your eye on...

PS- a little birdie at Facebook mentioned that said FBC ad network has been on the table over at Facebook, but that an ad network isn't likely in the next 6 months...now with YouTube implementing FBC, we may see it sooner than later...

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