tag:blogger.com,1999:blog-5122437094326565892.post765542681906530441..comments2023-11-18T01:56:25.902-05:00Comments on the web is social dot com: 10 Things Follow Upalisa leonard-hansenhttp://www.blogger.com/profile/13522975778325896449noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5122437094326565892.post-5616793468919134302008-07-17T09:42:00.000-04:002008-07-17T09:42:00.000-04:00@copydiva well said!@copydiva well said!alisa leonard-hansenhttps://www.blogger.com/profile/13522975778325896449noreply@blogger.comtag:blogger.com,1999:blog-5122437094326565892.post-85733678348220942322008-07-17T09:39:00.000-04:002008-07-17T09:39:00.000-04:00Great post, Alisa. #11 is really: don't do it bec...Great post, Alisa. #11 is really: don't do it because everyone else is, do it for a reason, or a whole host of reasons that make sense, and not just for your brand, but also for your consumers. Remember what your mother said -- if all your friends were jumping off a bridge, would you do it too?Robin Seidnerhttps://www.blogger.com/profile/10524750679499245934noreply@blogger.comtag:blogger.com,1999:blog-5122437094326565892.post-7282305199136136002008-07-16T11:38:00.000-04:002008-07-16T11:38:00.000-04:00Re: #15I like to think of Social Media a third lay...Re: #15<BR/>I like to think of Social Media a third layer of the web:<BR/>1st layer is information, 2nd layer is transaction (e-commerce for example), 3rd layer is communication. While marketing is the obvious focus now (marketers are communication-focused by nature)for business, marketing in social media is an oxy-moron. SM is about unvarnished truth, opinion, exchange of ideas- and reputation.<BR/>SM is as big or bigger in it's long term effect as layers 1 and 2 because it includes them.Anonymousnoreply@blogger.com